ebook-library: Book Description

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How To Start Your Own Business
by Kevin Benfield

Title: How To Start Your Own Business
Author: Benfield, Kevin
Category: Entrepreneurs
Class: Non-fiction
Pages: 78pp
Illustrated? no
Price: £16.00

This course is intended for those who have little or no experience of the subject matter and are either actively considering starting up or have already recently launched their own businesses. By the time you have completed the course, you will also have drafted a Business Plan and understood in some depth what is involved in becoming an entrepreneur and starting your own business.

At the outset, you are assumed to have no prior knowledge or experience of the subject. You will be taken step by step through the sequence of each unit. To help your understanding, you will come across many challenging questions and work based assessments.

The principles have been illustrated with as many examples as possible and these are highlighted. At the end comes a multiple choice test where you can assess your overall achievement.

The course invites you to answer five key questions, bringing everything you have learned together in the final unit.

Unit 1:       Do you have what it takes to be an entrepreneur?
Unit 2:       Where are you going? – Getting started
Unit 3:       Does it all add up? – Checking out finance, people and place
Unit 4:       Who are you talking to? – Developing your marketing
Unit 5:       How do you sell successfully? – Turning prospects into customers
Unit 6:       Bringing it all together – Finalising the Business Plan